About Isabella Fiore:
Instantly recognizable for their cool combination of witty designs, classic lines and luxurious fabrics,
Isabella Fiore handbags have become some of the most sought-after accessories on the market.
With eye-catching designs featuring everything from beautiful flowers and pampered pups to saucy
American kitsch, these intricate bags never fail to make a bold fashion statement.
Isabella Fiore’s founder Jennifer Tash had her roots in fashion long before creating a line of her
own. She spent years working as a visual display manager and accessories buyer in Los Angeles
where she developed an eye for detail. During one of her many buying trips to Italy, she was
inspired by the European’s chic sensibility and ability to accessorize. Tash thought it was time to
bring that same sense of style to the United States. In 1995, she focused her industry knowledge
and creative talents to design her own line of silk floral pins for Nordstrom, Bloomingdale’s and
Saks Fifth Avenue. Tash named her blossoming company Isabella Fiore, playing off the lyrical
Italian phrase for beautiful flower. "Women constantly tell us they create their wardrobes around them,"
says Jennifer Tash, with designer Trang Huynh.
Trang Huynh, an accomplished bridal couture designer joined the design team just after it’s
inception and brought an endless supply of design knowledge to the table. Her skills and creative
talent were a perfect match for Tash’s wit and visual styling. Just one year later, Isabella Fiore’s
business was growing, and Tash and Huynh turned their creative energy to designing a unique line
of handbags that would eventually light up city streets, and enhance every women’s wardrobe.
Tash and Huynh worked side by side in a tiny Los Angeles studio to develop Isabella Fiore’s
signature look. They did everything from source materials and design handbags to packing and
shipping the products to their rapidly growing list of large retail clients and small boutiques. In the
midst of the cramped quarters and endless mountains of silk, leather, sequins and beads, Tash
and Huynh’s creative talents flourished, and the Isabella Fiore line continued to grow.